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when did ford tractors become new holland

Release time:2023-10-21 19:12:08 Page View: author:Yuxuan
For many years, Ford tractors were a trusted and reliable choice for farmers across the United States. However, at some point, the Ford name disappeared from the tractors, and they were rebranded as New Holland. So, when exactly did this happen? In this article, we will explore the history behind the transition from Ford to New Holland tractors.

The Formation of New Holland

To understand the transition from Ford to New Holland tractors, we need to go back to 1986 when Ford Motor Company acquired Sperry-New Holland, a leading global agricultural equipment manufacturer. The purchase gave Ford access to the company’s line of high-quality hay and forage equipment, combines, and tractors. It also gave them a leading position in the farm equipment industry.

Changes in Ownership

Despite the acquisition, Ford’s tractor division was never a huge success. In 1991, the company sold 80% of its tractor business to the Italian firm Fiat, which included the Ford-New Holland tractor line. As part of the sale, Fiat agreed to continue producing tractors under the Ford name for an additional 10 years but also introduced new models under the New Holland brand.

The End of the Ford Tractor Era

In 1996, ten years after the sale to Fiat, the Ford name finally disappeared from the tractor business. The company decided to change the brand name to New Holland to streamline its marketing efforts and increase recognition for the company as a whole instead of highlighting the Ford name.

The Legacy of Ford Tractors

Despite the transition to New Holland, the Ford tractor brand remains a significant part of agricultural history. Ford tractors were known for their reliability and durability, making them popular with farmers of all sizes. Many farmers and collectors still value these machines and keep them running to this day.

Conclusion

In conclusion, the transition from Ford to New Holland tractors occurred gradually over several years. The Ford tractor division was acquired by Fiat, then rebranded under the New Holland name to increase brand recognition. However, the legacy of Ford tractors continues to live on through their place in agricultural history and the hearts of those who appreciate their reliability and hard work in the field.
THE END

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