The Rise of Tractor Supply Company
If you haven't heard of Tractor Supply Company, it's time to take notice. This rural-lifestyle retail chain has been making waves in recent years with incredible growth and expansion. Founded in 1938 as a mail-order catalog company, Tractor Supply has evolved to over 1,900 stores across the United States. So, what is going on with Tractor Supply, and why is it suddenly so popular?
The Appeal of Rural Living
One key factor driving Tractor Supply's popularity is the growing appeal of rural life. In the wake of ongoing political and economic turmoil, more people are leaving the city to seek a simpler lifestyle in the countryside. This often involves farming, raising animals, and living off the land. Tractor Supply targets this demographic with products like farm equipment, animal feed, and outdoor gear.
E-Commerce and In-Store Innovation
While Tractor Supply's roots may have started in mail-order catalogs, the company has adapted to the digital age with a robust e-commerce platform. Customers can easily browse and purchase products online, with the added convenience of same-day store pickup. In addition, Tractor Supply has embraced in-store technology, offering services like mobile checkout, curbside pickup, and buy online/pick up in-store.
Community Engagement and Philanthropy
Tractor Supply doesn't just sell products to rural customers – it also actively engages with and supports rural communities. The company sponsors 4-H clubs, FFA chapters, and other youth programs focused on agriculture and animal care. Tractor Supply also runs the 'Rescue Your Rescue' program, which donates grants to animal shelters and rescues nominated by customers.
The Future of Tractor Supply Company
Despite the challenges brought on by the COVID-19 pandemic, Tractor Supply has continued to thrive. The company reported record sales growth in 2020 and has plans to open 80-100 new stores annually going forward. With a loyal customer base and a commitment to innovation and community engagement, it seems likely that Tractor Supply will remain a major player in the retail industry for years to come.