how to find loads for flatbed trucks

Finding loads for flatbed trucks can be challenging, especially for new trucking companies or independent owner-operators. The task requires you to identify where to search, how to approach shippers, and how to compete for the loads. Fortunately, there are several strategies to follow that can make finding loads for flatbed trucks more manageable. In this article, we’ll discuss these strategies to help you grow your business and increase your profits.

Use Load Boards

Load boards have made it easy for trucking companies and independent owner-operators to find loads. They are online platforms that allow shippers and brokers to post their freight and for carriers to bid on the loads. Using load boards is a good strategy when you are starting since you can get access to many loads, connect with shippers or brokers, and build relationships. Popular load boards include DAT, Truckstop.com, and 123Loadboard.

Build Relationships

Developing lasting relationships with shippers and brokers can significantly benefit your business. It means your truck can more frequently be chosen for loads that are relevant to your business. These relationships can develop in many ways, such as attending trade shows, networking, and meeting with potential clients. A useful strategy is to meet with shippers and brokers in person as this improves the chances of acquiring valuable business opportunities.

Use Social Media

Social media platforms are an excellent way to promote your services and attract new public clients. You can use LinkedIn to build your brand and create a company page. This page should indicate the type of services you provide and other relevant details, including your contact information. Other platforms, such as Facebook, Twitter, and Instagram, can also be useful for promoting yourself and your business. You can use these platforms to share ads, articles, and industry news, which will let potential customers know that you are reliable and professional.

Get Referrals

Referrals can be a great way to find loads, especially when you are starting. Referrals can come from many sources, including family, friends, and past customers. You should identify your niche and reach out to potential partners in the industry to cross-promote services. A helpful tool is to ask for testimonials from past clients. Potential customers are likely to trust you if they see that others have been happy with your services.

Conclusion

Finding loads for flatbed trucks can be a daunting task, but if you use the appropriate strategies, you can build a substantial business. Load boards, building relationships, using social media, and getting referrals can all be helpful for growing your customer base. Remember to be persistent and professional, keep expanding your network, and always look for new opportunities. By following these strategies, you can find loads suitable for your flatbed truck and make lasting connections in the industry.